Privacy Policy
Last updated: 1 January 2026
This Privacy Policy explains how The Digital Plug LLC ("we", "us"), operating as Scale Up, collects and handles personal information through sofiascales.com and our education and coaching program.
Information We Collect
We collect information you give us directly: your name, email address, phone number, business details and the answers you provide on our application form, along with payment information processed by our payment providers. We also collect limited technical information automatically, such as your IP address, browser type, device type and the pages you visit.
How We Use Information
We use personal information to review applications, schedule and conduct calls, deliver the program and its community, provide support, process payments, keep records required by law, and improve our services. We do not sell personal information.
SMS and Text Messaging
You may opt in to SMS by checking a required consent box on the application form at sofiascales.com/apply. Checking that box is how you give express written consent to receive text messages from us; SMS consent is not a condition of applying to or purchasing our program, and you can complete an application without agreeing to receive text messages.
Messages we send relate to your application status, scheduled calls, reminders, customer care and program updates. Message frequency varies. Message and data rates may apply.
Reply STOP to any message to unsubscribe at any time; we will send one confirmation message and then stop texting you. Reply HELP for assistance, or email info@thedigitalplug.com.
Mobile information and SMS opt-in consent will not be shared with third parties or affiliates for marketing or promotional purposes.
Cookies and Analytics
Our site uses cookies and similar technologies to keep the site working and to understand aggregate traffic and page performance. You can block or delete cookies in your browser settings; some parts of the site may not work as intended if you do.
How We Share Information
We share personal information only with service providers who help us operate the business scheduling, email, SMS delivery, payment processing, hosting and analytics under contracts limiting their use of the data, and where required by law or to protect our legal rights. We never sell personal information, and we never share mobile information or SMS consent with third parties or affiliates for marketing or promotional purposes.
Data Retention
We keep personal information for as long as needed to provide the program and to meet legal, tax and accounting obligations, then delete or anonymise it. Application data from applicants who do not enroll is retained for up to 24 months.
Your Rights
You may request access to, correction of, or deletion of the personal information we hold about you, and you may opt out of marketing email and SMS at any time. Email info@thedigitalplug.com and we will respond within 30 days.
Children's Privacy
Our services are intended for adults aged 18 and over. We do not knowingly collect personal information from children under 13, and we delete such information if we learn we have collected it.
Changes to This Policy
We may update this policy from time to time. The revised version will be posted on this page with a new "Last updated" date, and material changes will be communicated by email where appropriate.
Contact
The Digital Plug LLC (DBA Scale Up), 6191 S Buffalo Dr, Las Vegas, NV 89113. Email: info@thedigitalplug.com. We respond within 24 hours on business days.